There are many websites that have recently re-launched their web based platforms in order to keep up with new technology. As technology rapidly changes, so does the creation of a website. A website must keep up to date with the latest trends and ways to connect to the people that matter. There are a few signs that can tell you when you need to redesign your website. The design of the website needs to be responsive, quick, clean, and usable.
Responsive Design
A responsive designed website allows for the website to be viewed efficiently from any device. This allows for more viewers and a better ease of access. With the growing trends of smart phones having a mobile version of your website is the key to tapping into new markets. With the new platform of the internet and a new way to advertise, having a mobile version is well worth the investment.
Speed of the Website
An effective web design means speed in access to the website. This means you need to do everything in your power to optimize the website. Any code that is not needed should go. Having too many ads can also be a sign that you need to re-design the focus of your website.
Many people stop visiting websites that are either too slow or seem to have too much spam content. Stuffing your website with banners can be very ineffective and can turn a very large audience away quickly.
One of the most important things to remember when considering speed is optimization of the website from within. That means that all codes are as neat as possible.
A Cleaner Website Focusing on Content
Having a great website is all about striking a balance between what is visually pleasing and what type of content the website has. There has been an increasing push towards websites that have relevant content to the industry or topic they are most associated with.
When you are able to keep the ads on a website to a minimum, or at least making sure they are not too numerous, and focus more on the content, you will attract a wider audience that will return to the website. A great how to article on a site that is simple and clean will allow readers to gain valuable information while at the same time relating that knowledge to your website or business. This can increase traffic much more quickly.
Making Sure the Interface Works
The key to any website is its usability. You need to make sure your website is easy to navigate so visitors can find what they need quickly. Having links set up on the site that re-direct to another landing page off the site for advertisement purpose can annoy visitors and dissuade them from coming back to your website.
Be sure that all pages on your website are live. Also make sure you do not have any broken links on your site as this can pose a problem for the visitor. Have everything organized in a certain way. Be sure you have an about page as well and try not to make the website too flashy. If there is too much animation on a website, or too many pictures, or too much of anything really, the integrity of the site can be diminished and it can also make the use of the website difficult.
Conclusion
There are many aspects to redesigning a website. Each has its strengths and weaknesses. If you think your website is lacking some of those points mentioned above,don’t hesitate to contact us and we will be more than happy to answer any questions you might have.
